We help established B2B companies modernize how they show up online, make it easier for buyers to get in touch, and build a steady way to go after bigger opportunities.
Most of the companies we work with do great work and win most of their business through referrals. Their website and sales process just haven’t kept up. They want more of the right inquiries without hiring a full marketing department. That’s where we come in.
Small and midsize B2B companies with good operations and loyal customers.
Capabilities, certifications and industries served, explained clearly, with an easy way to request a quote.
Electrical, mechanical, construction and facilities companies that want more commercial and complex projects.
Firms whose expertise is hard to see from the outside, and whose website hasn’t kept up with the team.
Companies with loyal customers that are ready to start going after larger accounts.
A better website helps, but only if buyers can find what they need and someone follows up. We work on all three so they support each other.
How you look and what you say. A clear, modern website that explains what you do in plain language and looks as capable as you are.
How buyers find you and reach out. We map the path from first visit to first call and remove the friction along the way.
How you go after the work you want. We help you pick target accounts, reach out with purpose and keep track of every lead.
Every project starts small and has a clear scope. You always know what we’re working on, what it costs and how we’ll measure it.
We talk with you and your team, review your site and sales process, and agree on what matters most.
We plan and design the pages, messaging and inquiry paths that close the gaps we found.
We launch the work and put a simple outreach and follow-up process in place.
Each month we look at what’s working and keep adjusting.
We agree on the goals at the start and report on them honestly. No vanity metrics, just the things that matter to your business.
Talk to us about your goalsFewer dead-end calls and more requests from the kind of customers you actually want.
Buyers find the information they need quickly and know exactly how to reach you.
A clear list of target accounts and a process for following up, so good leads don’t slip away.
Most agencies are good at one side of this. We built REFRSH so the design work and the sales work come from the same small team.
Design and customer experience
Hollie is a product designer with more than 18 years of experience leading design for complex software, websites and brands. She leads creative direction, UX/UI and the quality of everything we deliver.
Business development
James has more than 25 years in sales, including roles at Paychex and CoStar. He’s known for opening large accounts and building client relationships that last. He leads prospecting, discovery calls and proposals.
Start with a short conversation. We’ll look at your website and how new business comes in, and tell you honestly where we see room to grow.