REFRSH is a small, husband-and-wife team based in New Jersey. Hollie leads design and customer experience. James leads business development. Together we cover the whole path from first impression to signed proposal.
We kept running into the same kind of business. Good people, good work, happy customers, and a website that didn’t do any of it justice. New business mostly came from word of mouth, and the bigger opportunities went to competitors who simply looked more ready.
Fixing that takes two skills that rarely sit in the same place: designing a clear, credible experience, and actually going out and starting conversations with buyers. That’s why we built REFRSH as a pair.
The name is simple. We help businesses refresh how they show up, and we keep things lean while we do it.
Design and customer experience
Hollie is a senior product designer with more than 18 years of experience. She has led design teams, built design systems and shaped websites and software for companies in finance, life sciences and technology. She holds a BFA in Communication Design from Parsons.
Business development
James has spent more than 25 years in sales, working across insurance, mortgage lending and kitchen renovations for apartment communities, including roles at Paychex and CoStar. He’s known for opening large accounts and building client relationships that last for years. At REFRSH he leads prospecting, discovery calls, proposals and the sales process.
Start with a short conversation. We’ll look at your website and how new business comes in, and tell you honestly where we see room to grow.